Aragon Savannah

[nurejannt]

I guarantee you, I've heard this more than once! Traditionally, B2B marketing services suffer from a very poor image, often accused of simply providing technical and commercial information, without any particular vision. Well, that's wrong. And it will be even more so in the months and years to come. Why? Because the majority of B2B brands are forced to move to a B2B2C dimension in order to reveal their true potential , and be strong both with their distributors and with their end consumers. And this by building a real digital ecosystem where everyone has a role to play.

Let me tell you why at shopify website design SPREAD we believe that this is probably one of the keys to building your brand of tomorrow, strong enough to escape ever fiercer competition!

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An ecosystem, nothing less?
Before going any further, I would like to emphasize the choice of the word ecosystem (it is not insignificant) with a short “vocabulary moment”:

An ecosystem is a dynamic set of living organisms that interact with each other and with the environment in which they live.
Sure, it may be organic… But if you tell me it’s not also marketing, I’m willing to retire to the Highlands now and for the rest of my life!

In this ecosystem, distributors and consumers will live in symbiosis, fueled by an omnipresent and coherent brand universe regardless of the interaction channels.

There it is, your goal to achieve.

The major challenge for the end consumer
But who is this big “C” that is grafted onto the traditional B2B duo? Why approach him?

Because since his takeover in recent years, he has completely changed the rules of the game . His growing demands impose a certain form of excellence on brands. Excellence in terms of discourse, in terms of data control, in terms of customer journey . The competitive profusion has even given him the supreme honor of choosing what he wants to consume, where, when and how!



This is why it is more crucial than ever to go and meet him to gain his preference . Even if we don't sell him anything directly...

Win the attention war instead of the price war
What do you have left to win against your competitor if you don't have a strong enough brand identity strategy? The price war. The one that everyone wants to avoid. The one that causes margins to fall, that lowers the quality of products, customer service or R&D. The shot in the foot that both brands and their distributors dread.

How can you escape this fatality which, inexorably, will bring nothing good to your market?

It is by seeking to create value other than in price that the exit door is found. And it is up to you, manufacturers, to inspire this positive trend. To initiate this virtuous circle. To do this you must build and nurture a solid brand identity, which conveys your values.

By going to speak to your end consumers where they are , by giving meaning to what you produce and ABOVE ALL by adapting your message to this target of non-professionals, you will give them all the good reasons to choose you.

Not by chance, nor because you refund 50% of their purchase. Simply because they will have learned to know you, to trust you, and to love you . So yes, it is far from being as immediate as a crossed out price… but so much more lasting!

The example of Tetra Pak
Personally, I love the example of Tetra Pak. Honestly, it is perhaps the only packaging manufacturer that we all know as consumers, right? A few years ago, it ran a great campaign to raise awareness among young people about its values ​​of responsible consumption .
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shopify website design

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